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Taglines

One of the most important ways you can build brand awareness and your corporate identity is through a well chosen name.

Studies have shown that if your prospects can identify with your corporate purpose they are more likely to respond positively to your offer. 

In order to build awareness of your product or service you need a compelling way to communicate what you do. And why you do it best.

After all, you want your customers to buy from you and not from your competitors. So what is the simplest way to achieve this? Through a catchy and memorable tagline!.

A well conceived tagline is an original statement of what your business does. What you stand for. And the value you bring to your customers. In fact, having a great tagline can often mean the difference between success and mediocrity, based upon your customer's perception of your offering.

Just think of the catchy taglines from Nike® and McDonald's®. These companies have built brand awareness (and their fortunes!) through their memorable taglines. 

Many branding consultants charge thousands of dollars to create taglines and corporate identities for their clients. Unfortunately, most small businesses simply do not have budgets that large.

That's where I can help.

I have kept my prices low - so that everyone can afford my service. So… for a  fraction of what the consultants charge… you too can have a great tagline.

By definition a tagline is: A phrase or catchword that becomes identified or associated with a person, product, service or group through repetition.

Your tagline can serve many purposes. It can highlight your company's best offerings. Or reinforce your guarantee. 

Ideally, a good tagline should...

Attract business.
After all, isn't that what brand building is about?
Be memorable.
You want to be the first company your prospects think of when they need your product or service.
Be pronounceable.
This may seem obvious, but many marketers overlook this critical point.

Once I determine the specifics of what makes your company unique, I will develop a corporate tagline that conveys your most powerful benefits.

Here's What You Get:

I will brainstorm to come up with the words that accurately reflect what your company sells. Then I'll weave those words into a compelling statement… custom made to reflect your unique offering.

When I'm finished, you'll have 5 brand new taglines to choose from!

Simply select the one you like best, and start using it on all your business communications.

Keeping It Legal: Please do your homework. By this I mean that you are responsible for researching whether your tagline is legally available for your intended use. This is commonly referred to as a trademark search.